Privacy & Cookie Policy

Effective Date: 24th April 2026

Valko Game Studios Ltd and Valko Merchandise Ltd (“we”, “us”, or “our”) are committed to protecting your privacy and handling personal data responsibly. This Privacy & Cookie Policy explains how we collect, use, and protect your personal information when you visit our website or purchase products from us.


1. Data Controllers

For the purposes of data protection law:

  • Valko Game Studios Ltd is the primary data controller for personal data collected through this website.
  • Valko Merchandise Ltd is responsible for personal data related to merchandise purchases and order fulfilment.

2. What Data We Collect

We may collect the following information:

  • Name and email address
  • Shipping and billing addresses
  • Order and transaction details
  • Website usage data such as pages visited and session duration

Payment information is processed securely by third-party payment providers such as PayPal. We do not store full payment card details.


3. How We Collect Data

We collect data when you:

  • Place an order
  • Contact us via email or website forms
  • Browse or interact with our website
  • Allow cookies through the cookie consent banner

4. How We Use Your Data

Your personal data may be used to:

  • Process and fulfil orders
  • Provide customer support
  • Improve our website and services
  • Analyse website traffic
  • Prevent fraud

5. Legal Basis for Processing

We process personal data under the following legal bases:

  • Contract: to fulfil orders and provide services
  • Legitimate Interests: to improve our website and services
  • Legal Obligation: to comply with legal requirements
  • Consent: for analytics or optional cookies

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy and to comply with legal obligations. Order data may be retained for operational and accounting purposes.


7. Your Data Protection Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Request correction of inaccurate information
  • Request deletion of your data
  • Restrict processing
  • Object to processing
  • Request data portability

To exercise any of these rights, contact us using the details below.


8. Cookies

Cookies are small text files stored on your device when you visit a website. They help websites function properly and provide information about how users interact with the site.


9. How We Use Cookies

We use cookies to:

  • Ensure the website functions correctly
  • Remember user preferences
  • Analyse website usage and performance

Where required by law, we request your consent before placing non-essential cookies on your device.


10. Types of Cookies We Use

Essential Cookies

Necessary for website functionality and security.

Analytics Cookies

Used to analyse website traffic and improve performance. These may include tools such as Google Analytics.


11. Managing Cookie Preferences

When visiting our website you will be presented with a cookie banner allowing you to:

  • Accept cookies
  • Reject non-essential cookies
  • Manage cookie preferences

You may change your preferences at any time using the cookie settings available on our website.


12. Third-Party Services

We may share limited information with trusted partners including:

  • Payment processors (e.g. PayPal)
  • Fulfilment providers (e.g. Printful)
  • Analytics providers (e.g. Google Analytics)

13. External Websites

Our website may contain links to other websites. We are not responsible for the privacy practices of external sites.


14. Children’s Privacy

Our website is not intended for individuals under the age of 13 and we do not knowingly collect personal data from children.


15. Changes to This Policy

We may update this policy from time to time. Any updates will be posted on this page.


16. Contact Us

If you have questions about this policy or your personal data:

Email: [email protected]
Address:
Valko Game Studios Ltd
27 Old Gloucester Street
London, England
WC1N 3AX


17. Complaints

If you believe your data has been handled incorrectly, you may contact the UK data protection authority:

Information Commissioner’s Office (ICO)
https://ico.org.uk
0303 123 1113